Getting Started

Wrapping Up 2015!

By December 31, 2015 No Comments
A season to give thanks
An Auburn victory



Each year I’m completely amazed at how much the true heart of this company grows. Just when I think that it can’t get any bigger, it does. We aren’t just a company that sells personalized products. We are a group of people doing something that is making a difference in the lives of people around the world. We support each other, we encourage each other, we celebrate with each other. That is the definition of family to me. When Jim and Alicia asked me to come work on this project called Initial Outfitters years ago, I never expected that relationships and a sisterhood would be developed. You all have enriched my life so deeply. I’m truly thankful that each and every one of you are part of my family.

You ladies have had an amazing fall. 2016 holds the opportunity to dream bigger. I cannot wait to see what you accomplish. Knowing you all, it’s going to be huge. I wish you all a HAPPY NEW YEAR!

Lots of love,

Beth Reeves
Co-founder / Vice President

I am the luckiest girl in the world! Seriously. I am. I get to spend my days with an amazing group of people at the home office, playing with jewelry…planning fun events…making pretty things…HEARING STORIES OF SUCCESS, or how Initial Outfitters made a difference to someone somewhere…celebrating and encouraging you…seeing the faces of our Charlie’s Lunch kids and knowing that lives are being touched because IO exists… And the best part? Seeing that y’all are doing the same thing. I am amazed at the way that you all share, encourage, and celebrate each other. I get chills when I read your posts about hostesses and customers who were blessed through your businesses. I love seeing your confidence grow, your goals get bigger, and your belief in yourself and what is possible take you places you never thought possible!

As more and more of you believe that you can write a blockbuster for the story of your life, there is no limit to the fun that we can have, or the difference that we can make! Thank you for giving me this opportunity! I LOVE MY JOB, I love working for you, I love working with you, and I can’t wait to see what 2016 has in store for us!

Here’s to another great year!

Alicia Storbeck

When I reflect back on 2015 what I’ll remember are fun spirited, hard-working, and intelligent women who kicked into another gear in the fall. Watching you promote, making a difference in finances for your family, and encouraging others along the way, I am humbled that women of such great character have chosen to work with us. For those I met at Conference, Ignite, Disney, or someplace along the way, I enjoyed getting to know you, team members, and your family.

When we challenged you in July to write a story you could be proud of, you responded! Your teams are growing and more people are realizing the financial and emotional rewards of having their own home based business. And your consistent effort is being felt here at the home office and Charlie’s Lunch, helping us expand into new territories and feed more impoverished children around the world. If that weren’t enough, your Lunchbox love programs are supporting worthwhile causes in your communities and the funds you raised for Charlie’s Christmas will lead to lots of squeals of excitement.

No words could do justice to the gratitude and respect I have for each of you. I pray that God will bless you and your loved ones now and in the year to come. Hope you had a wonderful Christmas and I wish you a Happy New Year. Happy Holidays everyone.

Best wishes in 2016,

Jim Storbeck


All of us here at the home office worked around the clock to make sure each of you and your customers had the best Christmas EVER! It brings us great joy to think of all the gifts that were opened on Christmas morning across the country. Without each of you we would not be able to work for this great company and share in the holiday magic! We wish you and your families a HAPPY NEW YEAR!!

Hope you enjoyed your gifts,

An Auburn victory



Customer Service & Training

An Auburn victory



Marketing & Graphics

An Auburn victory



Jewelry Pull Room

An Auburn victory




An Auburn victory



Personalized Graphics

An Auburn victory




An Auburn victory



Checking & Shipping

An Auburn victory



IT/Systems & Accounting

Initial Outfitters, Inc. 3325 Skyway Drive Auburn, AL 36830


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