At the Initial Outfitters home office, things are NEVER boring. We have always got our hands in new projects and are working on new things! From new catalog production to conference plans to DYI projects and all things in-between, we do it all in house. We have a wonderful team here at IO that truly uses their talents to the fullest. We are excited to show you what a typical June day looks like for some of us at the home office! And you can tell by our t-shirts that these pictures are REAL 😉
Take a peak behind the scenes…

Since all photography for the catalog, social media and advertising is done in-house, sometimes we have to get “down and dirty” with our props to achieve the look we’re going for. Our graphic designer, Katie, seems to take on the role of craft project manager lately. It’s great to have creative hands at the computer and away from it!

Getting all of the projects done is definitely a group effort here at IO. We work together on literally everything. While the props are being painted and prepared for shooting in the photo room, our Graphic Design Coordinator, Nina, is hard at work at the computer working on catalog layout. BY THE WAY- You are going to be AMAZED at the Fall 2017 catalog! Teamwork & multitasking- that’s the way we get things done around here.

Meanwhile, Marketing Manager, Ashley, is keeping us all in line making sure deadlines are met and products get here on time. She is super excited about this Fall’s new products!!! Don’t you wish you could see that bag she’s holding up!? 😉 haha You are going to LOVE what we have designed and put together for this Fall!
The new catalog will be released at conference July 28th-29th. Don’t miss out on the event of the year with Initial Outfitters- meeting other consultants and getting to know the IO employees, a fashion show, training, and not to mention, all the new products up-close and in person!

While we are in catalog mode at the home office, Beth, Alicia, and Allie (our newest graphic designer that some of you met at Ignite) are at the Marriott measuring for signage and getting the details together for National Conference. It seems like everywhere Beth and Alicia go something special happens, so I guess it isn’t a coincidence that Auburn University’s eagle was there for a visit the day they were there. How cool! We have fun everywhere we go but we also work very hard. As you can see, we strive to make everything we do pretty and fun, and just enjoyable in every aspect, whether it is visually or physically. We are so fortunate to have leaders with a vision and passion for what they do and also a team that works together and does an amazing job at everything they do.