Continuing our Consultant Stories series, Cindy, a four-year IO consultant, shares how she got started on her Initial Outfitters journey and the relationships and opportunities that make it special.

A few years ago, my youngest had just left for college, and I found our nest feeling a little empty. A job with flexibility was important to me, so the direct sales model was a good fit. I found Initial Outfitters from a consultant’s post on Facebook and was immediately intrigued.
Cindy and her husband traveled to Punta Cana on one of IO's reward trips. Cindy and her husband traveled to Punta Cana on one of IO’s reward trips.
The product drew me in because I had never seen such a variety of personalized items, and I started thinking that I could actually help others find unique gifts not seen anywhere. I decided to begin my journey with Initial Outfitters and have been beyond impressed with the character and guidance of our founders, the corporate staff, but most of all, the camaraderie between consultants. Also, our “œIO Loves” partnership gives consultants and customers an opportunity to give back and help those who need it most. No matter where I go, I’m always proud to represent Initial Outfitters.
Cindy, along with other IO consultants, spent a day packing bags of food for Blessings in a Backpack. Cindy, along with other IO consultants, spent a day packing bags of food for Blessings in a Backpack.
I have been so blessed to form lifelong friendships with women from all over the country. I love that we all come from different backgrounds, are at different stages in life, and all have something to contribute- not to mention- these ladies are FUN!
Cindy and two of her IO sisters Cindy and two of her IO sisters
I’ve been able to build a team and continue to grow in leadership which I love! Aside from the financial opportunities, helping other women work towards goals and seeing them succeed is extremely rewarding!