While we wait for September and the new Fall line to roll around, we are so happy to celebrate a New Arrivals Mini Catalog – a small teaser of the great things in store. Take a look at some below, but warning, there are a few extras in the catalog so be sure to take a look!


Kicking off the new collection is the Powerful Expressions collection including the What’s Your Expression necklace. A perfect way to show off a special message or wear a spunky little phrase (#girlpower). Check out personalization options on page  3.

Next, we’re celebrating summer, warm weather and fun vacays! *Cue Summer Lovin’. Our newest beach bags and beach blankets are colorful and your new favorite summer accessory. (Pro tip: While it’s called a beach blanket, it’s perfect for a picnic at the park, a day at the ball field or a trip to the lake.)

A new favorite around the home office! GRAPHIC TEES ARE HERE!! Whether you’re the busy mom ready for your coffee or the teen who only speaks in “txt,” these tees are perfect. Full designs are on page 5.

While some love graphic tees the most, others are obsessing over the new Luxe Collection. So sophisticated, chic and practical. Whatever your need, there is a bag for you! Just take your pick – clutch, tote or duffle!

Now, you can’t forget about the kids! We understand no one wants to talk about it, but a certain time of year is approaching where the kids go somewhere every day to learn new things. (Sorry to bring it up…) Send them back in style with the cutest backpack and lunchbox. The best part is these benefit  IO Loves.

And finally, we didn’t forget about the home goods. Brand new cork trivets!!

Leave a Reply