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Because I was obsessed and had to share with my friends!I love everything! I’m so happy that our line is diverse and appeals to more than one audience. I love jewelry (and all things monogramed). However, if I had to pick I’d say I love the home good items the most! Who doesn’t like making their home warm and inviting?LisaSenior Outfitter
What is your favorite thing about running your own IO business? Being able to connect with other women and helping them grow their business. I get to create my own circle of friends with the ladies on my team. I did not go to college so I missed that big circle of friends from that so IO has taken care of that for me.KarenOutfitter Leader
One of the things I love best about IO is that we offer so many amazing gifts! It really depends on the person I am shopping for because we have so many wonderful items to choose from. If I am needing a personalized gift, I love gifting our Tiffany Wristlets, Journey Necklaces, or a piece from our travel collection. If I am needing a gift that is not personalized I usually go with the Hope Wrap Necklace, a motivational saying bracelet, or some super cute earrings.JessicaSenior Outfitter
Making memories in new places with wonderful people is my favorite! Our incentive trips have been some of the most rewarding times with my IO family as we get to know each other better and each sweet family. As I reflect on 11 years of fun visiting so many special places together I realize what an influence this company has had on my life! It’s incredible to think I have friends all over the US and could ask them for anything and they would have my back.ShannonOutfitter Director
One of my favorite IO products is the Athena Bracelet. She is such a statement piece - so powerful. I love the melding of strength with femininity we get from it’s strong metal links and the delicate interlocking monogram. Its striking appearance embodies the image I strive to put forth as a woman - powerful, yet feminine, with just a touch of edge.RebekahOutfitter Leader
The opportunities to give back to my community are one of the very best parts of this business. Through our IO Loves program and community support, I have been able to donate over 250 backpacks, duffel bags and lunchboxes to some incredible organizations in our community including Isaiah 117 House, a local organization that provides care for children awaiting foster placement.Chelsea KetronOutfitter Leader
I was also able to sponsor lunchboxes for every child in an elementary classroom in middle Tennessee last fall during the peak of the pandemic. Students had to remain socially distanced which meant their outdoor play time was spent spread out in a parking lot. With the support of my customers, we were able to provide each student with their own personalized bag filled with small toys they could play with safely.
I love the flexibility, and being in charge of my own schedule. I can work from anywhere, I can work around my family, and I can be there when they need me. I’m in the sandwich generation, so it’s super important to have the ability to take off when needed to help my parents or in-laws. And now that we are empty nesters I am able to travel with my husband more.Emily YanceySenior Outfitter Manager
I came to Initial Outfitters with several years’ experience in the direct sales industry. I was drawn to IO because of the genuine character and authenticity of the leadership. I felt a part of IO right away and over the years consider the leadership and field as my family. The culture of Initial Outfitters consists of women who love helping others. I have grown so much since coming to Initial Outfitters and now am able to help other women grow and find what makes them really go!!Carole BlochSenior Outfitter Leader
It’s amazing to support other women because we all come from different walks of life. Whether you’re achieving business goals with IO being a side job, a full-time job or you simply just want to have fun and share the IO experience with friends and family – it’s all worth it and I believe your success lies with you. If you aim for 100 you may get 50 but if you aim for zero you will get zero. The limits are yours.Jennifer ChristianSenior Outfitter
Supporting other women in the business is very important to me. Every individual who joins has a different “why” and set of goals. I always strive to help my team achieve their individual goals whether it is fundraising, social or personal milestones. Their success is my success."PATTIOutfitter Leader