Our Story

Have you ever felt like someone else was directing the course of your life? Jim and I did. So, when we were relocated to Upstate New York, we moved our belongings into storage – in Auburn, AL! We had a dream, and we were planning. Three winters later, we left the corporate world, moved to Auburn and started a business selling personalized jewelry and gifts.

Beth Reeves joined us there as a college student. In 2006, the three of us saw an opportunity to do something radically different – to teach others how to start their own personalization business, and Initial Outfitters was born. Now we have the privilege of working with thousands of amazing women, just like you, who have a passion for something to call their own.

Our Founders


a note from Alicia, Jim and Beth

At Initial Outfitters, we believe most people like you want to make a difference – to be part of something bigger than themselves. Honestly, that’s why we are here. Through personal development, a social outlet, extra income, or the thrill of meeting challenges, this business makes a difference in the lives of our consultants every day. That inspires us to be better. Together, we feed and educate children around the world by donating the profits from your purchases of lunchboxes and backpacks to our ministry partners. To date, we’ve built schools and funded 1.4 million meals through a program we call IO Loves.

Our boutique-inspired collection of personalized gifts and accessories literally offers something for everyone. Initial Outfitters consultants have fun helping their friends and customers create meaningful gifts that they are excited to give, offering pop-up boutiques, online, and social media sales! And yes, there is a lot of personal shopping that happens, too! Every season there are fresh new products, and this season is no exception. Many of these pieces are handcrafted by artisans, and are personalized specifically for you by our team of experts here in Auburn, Alabama.

Our goal is always for you to be delighted with your purchase. But if something goes wrong with one of our products, we promise that we are here to take care of it!

As you browse, know that you are invited to join our growing community – as a customer, a host, or a consultant! Initial Outfitters is an exciting place, where women are supported, encouraged, and rewarded; where we make a living that makes a difference.

IO Loves

Our Passion

Yes, we have an amazing array of personalized jewelry and gifts. Our product line is the most diverse in the industry. However, it is what those products do for people that matters most to us. We make a difference in lives as we sell these amazing products – differences like paying cash for braces, debt-free Christmases, affording the family vacation you have dreamed of, even leaving a traditional job to be home with the kids.

But it’s not all financial. The personal growth, self-confidence, and fulfillment that come with success and recognition are important, too. At the same time through IO Loves, we are helping to change the course of thousands of kid’s lives by partnering with ministries that educate and feed children living in poverty. 100% of the profits from the sale of IO Loves items are donated to amazing charities working here in the U.S. and around the world.