About Us

Initial Outfitters means just that…we outfit you, your home, your life with personalized touches that reflect YOU!  It’s an entire on-line boutique of personalized gifts and accessories that literally offers something for everyone! Initial Outfitters is about finding the joy in knowing that you bought just the right gift and it’s about reflecting confidence in stylish, trendy accessories. 

IO opened its doors as a personalization company in 2006.  Since, we have transitioned and changed as a company but our commitment to excellence in personalized products and stylish accessories has not.  Our team of personalization experts, located in Auburn, Alabama, customize each order with care and precision ensuring that your order is delivered quickly. The goal is for you to always be delighted with your purchase.

We believe that it is our responsibility to deliver great products to great customers in a great way and to use our platform and profits to make a positive impact in the world.  We invite anyone that shares that same belief to join us on this journey.